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Reframe for clarity

Reframe for clarity

As data viz creators, we are in a constant battle between the multiple ways in which we can present our data to an audience. Which is the best way to present the data? It depends. There is no one best way. But a good practice to follow is to choose one with clarity. Let me…

Comparing change through time

Comparing change through time

A clustered bar chart is one of the most commonly used representations to compare change through time. A clustered bar chart, though a good option to compare values, does not represent the change through time effectively. Here is some data on which technology products consumers intend to buy in 2016 and how it compares against…

Signifiers in Data Visualization    

Signifiers in Data Visualization    

I was introduced to the concept of signifiers and affordances by Don Norman’s book, “The Design of Everyday Things”. Though this post is about signifiers, it is important to start with affordances as they go hand-in-hand. What are affordances? The term affordance was coined by James Gibson (1977, 1978) and concept originates from ecological psychology….