Preattentive Attributes in Visualization – An Example

Preattentive processing occurs without our consciousness at an extremely high speed. It is tuned to detect a specific set of visual attributes called Preattentive Attributes. If you want to understand more about how we process a visual, please refer to this post on Visual Perception. Preattentive attributes determine what information catches our attention. This is important in…

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The perils of powerpoint

Don't let your message be lost amongst mountains of text. In most organizations, powerpoint has become the de facto presentation tool. When asked to run a meeting, we instantly open powerpoint to create a presentation. This may come as a surprise, but how often do we pause and ask the question - Is powerpoint the…

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Makeover Monday: Consumer spending by generation

The challenge with stacked bar charts is that if there is something interesting happening further up the stack, it becomes difficult to see because it is stacked on top of other things that are also changing. In this chart, with 7 different colours, it is hard to understand what's going on.

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