Visualizing Survey Data

Visualizing Survey Data Working back to back on 3 survey visualization projects, I have come to realise that visualizing survey data can be pretty standard for the most part. Yes, every dataset from a survey will be different and insights will be different. But the ways in which we can visualize survey data can be…

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A Complete Guide to Types of Data and Measurement Scales

Why Data Types and Measurement Scales? Data types are important in data visualization as they determine the visualization method or chart type. In other words, we need to know what type of variable we are dealing with in order to choose the most suitable chart type. Having a good understanding of different types of data…

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How to add conditional colouring to Scatterplots in Excel

In this tutorial, we will see how to add conditional colouring to scatterplots in Excel. I came across this trick when I was creating scatterplots for an article on Gestalt laws. I wanted the dots on the plot to be in 3 different colours based on which group they belonged to. There isn't a straightforward way…

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Gestalt Laws Applied to Data Visualization

Gestalt is German for "Unified Whole". Gestalt psychologists Max Wertheimer, Kurt Koffka and Wolfgang Kohler sought to understand how we humans make sense of what we see from the chaotic stimuli around us. Their findings were that we seek to form patterns, group objects in particular ways and simplify complex images. The main principle of…

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Read more about the article Exploratory Vs. Explanatory Analysis
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Exploratory Vs. Explanatory Analysis

When working with data, it is important to understand the purpose of data analysis. Though the end result of a data analysis process may be a single visualization, there are various stages this analysis goes through. Broadly, there are 2 types of data analysis: Exploratory analysis - Exploratory analysis is often the first step of…

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#3. Pie charts do not work well for comparisons

Pie charts are the most controversial charts in Data Visualization. With arguments ranging from don't use pie charts ever to let's use them when appropriate, there are a lot of opinions on pie charts. Rightly so. Because there is so much we still do not understand about pie charts and let's face it, there are…

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#2. Use Tick Marks and Gridlines with care

9This series is a collection of small changes in data visualization that make a big difference to the end result. In this article we cover two of the most underrated elements of a graph - Tick marks and Gridlines. What are tick marks and gridlines? Tick marks and gridlines do not represent values themselves. They…

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